Agree on the money printing due to it's addictiveness. The whole entire goal of this company is to keep you scrolling, that's why the best way to win is to not even have an account.
However, the ability to print money like it did in the past is going away thanks to the monopoly Apple holds on the smart phone world. Apple doesn't want anyone but Apple making money on ads if you're using their hardware. Google is already trying to force through an alternative to cookies that would only benefit Google and who knows how this would affect Android.
It's a play on the metaverse at this point, but everyone knows that. The question is how excited will people be when the COVID restrictions end? Restrictions have largely lessened and we're seeing via other companies (TDOC, PTON, ETSY, SHOP, ZM....) that once people can get again, there's much more to explore in the real world than behind a screen.