Game Over for ESPN Mobile Venture
LOS ANGELES - Walt Disney Co.'s ESPN division said Thursday that it would discontinue its Mobile ESPN wireless services, and will instead try to license its content through other carriers. The start-up cell phone company, which started operations earlier this year, never was able to compile enough customers for the service that specialized in selling phones that keyed in on offering sports content. ESPN met with too much competition from larger wireless firms. ESPN said it would try to market the content offered on the phones to larger wireless providers. The company said that although it was shutting down the phone service after a short tenure, it is now able to better sell the mobile operations.
http://foxnews.smartmoney.com/bn/ON/index.cfm?story=ON-20060928-001144-1740
LOS ANGELES - Walt Disney Co.'s ESPN division said Thursday that it would discontinue its Mobile ESPN wireless services, and will instead try to license its content through other carriers. The start-up cell phone company, which started operations earlier this year, never was able to compile enough customers for the service that specialized in selling phones that keyed in on offering sports content. ESPN met with too much competition from larger wireless firms. ESPN said it would try to market the content offered on the phones to larger wireless providers. The company said that although it was shutting down the phone service after a short tenure, it is now able to better sell the mobile operations.
http://foxnews.smartmoney.com/bn/ON/index.cfm?story=ON-20060928-001144-1740