Payless is determined to put a fashionably shod foot forward
NEW YORK — Fifth Avenue is famous for such foo-foo retailers as Gucci, Tiffany and Salvatore Ferragamo. Joining the club — just down the street with its grand opening Friday: Payless "Fashion Lab." Payless —Fashion Lab? Well, it's not officially called Fashion Lab. At least, not yet. That's an unofficial nickname that company executives have assigned to what may be the shoe giant's grandest experiment: a serious toehold in the world of fashion. Why shouldn't the big kahuna of the $47 billion shoe industry strut some fashion in the design of its shoes and stores? How else can it continue to sell one of every 10 pairs of shoes purchased in America?
http://www.usatoday.com/money/industries/retail/2006-07-27-payless-usat_x.htm
NEW YORK — Fifth Avenue is famous for such foo-foo retailers as Gucci, Tiffany and Salvatore Ferragamo. Joining the club — just down the street with its grand opening Friday: Payless "Fashion Lab." Payless —Fashion Lab? Well, it's not officially called Fashion Lab. At least, not yet. That's an unofficial nickname that company executives have assigned to what may be the shoe giant's grandest experiment: a serious toehold in the world of fashion. Why shouldn't the big kahuna of the $47 billion shoe industry strut some fashion in the design of its shoes and stores? How else can it continue to sell one of every 10 pairs of shoes purchased in America?
http://www.usatoday.com/money/industries/retail/2006-07-27-payless-usat_x.htm