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Ford is the number 2 car company in the European Union.
Customer Demand Drives Up Ford's European Sales Share In May For Fifth Successive Month
COLOGNE, June 15, 2009 – Driven by enthusiastic customer demand for its strongest-ever range of vehicles, Ford saw its sales market share increase for the fifth successive month in May across its main 19 markets.
Continued economic uncertainty and lower overall volume, combined with political and industry upheaval in some of the company's major markets has not deterred car buyers from choosing Ford's newest models, the Fiesta and Ka, thereby helping to increase the company's market share to 8.9 per cent in May, up 0.2 percentage points.
Ford's year-to-date share was 9.2 per cent, up from 8.7 per cent in the same period in 2008.
The company increased its share in 11 out of its 19 main markets in May, and in 18 out of its 19 main markets year-to-date. Total in May were 118,300, 10.6 per cent below May 2008, but a significantly lesser decline than that expected to have been experienced by the overall new vehicle market in Europe.
"Despite the rapidly evolving industry, economic and political environment, we are very pleased to be Europe's No.2 best-selling vehicle brand for both May and the year so far," said Ingvar Sviggum, vice-president marketing, sales and service, Ford of Europe.
"We have our strongest-ever vehicle range, and we thank our customers for continuing to show such great confidence in the Ford brand."
More: http://www.allamericanpatriots.com/48753576-ford-motor-companys-european-auto-sales-share-climbs
Customer Demand Drives Up Ford's European Sales Share In May For Fifth Successive Month
COLOGNE, June 15, 2009 – Driven by enthusiastic customer demand for its strongest-ever range of vehicles, Ford saw its sales market share increase for the fifth successive month in May across its main 19 markets.
Continued economic uncertainty and lower overall volume, combined with political and industry upheaval in some of the company's major markets has not deterred car buyers from choosing Ford's newest models, the Fiesta and Ka, thereby helping to increase the company's market share to 8.9 per cent in May, up 0.2 percentage points.
Ford's year-to-date share was 9.2 per cent, up from 8.7 per cent in the same period in 2008.
The company increased its share in 11 out of its 19 main markets in May, and in 18 out of its 19 main markets year-to-date. Total in May were 118,300, 10.6 per cent below May 2008, but a significantly lesser decline than that expected to have been experienced by the overall new vehicle market in Europe.
"Despite the rapidly evolving industry, economic and political environment, we are very pleased to be Europe's No.2 best-selling vehicle brand for both May and the year so far," said Ingvar Sviggum, vice-president marketing, sales and service, Ford of Europe.
"We have our strongest-ever vehicle range, and we thank our customers for continuing to show such great confidence in the Ford brand."
More: http://www.allamericanpatriots.com/48753576-ford-motor-companys-european-auto-sales-share-climbs