As an early riser, Wargo often took it upon herself to pick up her friends in the morning and spare them the embarrassment of making the “walk of shame.” After the groups she rounded up would go out to breakfast, swapping stories of the previous evening, those who Wargo had saved would pick up her tab in return.
As a second semester senior at the University of Michigan, Wargo realized she could further monetize her willingness to help out and decided to charge $5 for “a ride home, a bottle of water and a high five.”
The “Walk of Shame Shuttle” business picked up after a
YouTube video she shot as an advertisement went viral and was covered by a number of media outlets
including The Ann Arbor News. The video has been seen by more than 290,000 people.
“There are crazy going out stories, crazy I don’t know where I woke up stories, I just broke up with my boyfriend stories, and everything in between. It’s basically going out to Benny’s for breakfast with your roommates and swapping stories about your night, only in a car, and with me.”