There goes the price of a cup of coffee...

[tsptalk]

I wonder who is going to pay for that? :blink:


Starbucks is giving incoming CEO Brian Niccol $85 million in cash and stock for leaving Chipotle

Starbucks plans to pay incoming CEO Brian Niccol $10 million in cash and $75 million in equity awards when he joins the company from Chipotle.

Niccol will be paid a base salary of $1.6 million annually, with the opportunity to earn up to $7.2 million more in cash.

As CEO, Niccol will have to turn around the coffee chain’s slumping business.

Starbucks new CEO Brian Niccol compensation Chipotle

 

[TommyIV]

High expectations, upfront money, and transformative plans are not always a strategy for success.

Ron Johnson only lasted 17 months after becoming JCPenney's CEO. Similarly to Niccol, Johnson had a track record of success as Apple's Vice President of Retail Operations, was offered a compensation package worth around $53 million, and had bold strategies in mind for his new company.

Those expectations quickly fell flat in Johnson's case with a sharp drop in revenue.

But Starbucks investors seem to be very hopeful for success with Niccol.