Record giving to non-profits boosting U.S. software company Blackbaud

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Record giving to non-profits boosting U.S. software company Blackbaud

[Reuters] - Among their favorite targets: U.S. software provider Blackbaud Inc (BLKB.O), whose cloud-based software is a favorite among non-profits looking to cash in on the record levels of charitable giving in the United States. Analysts say that the $2.9 billion market cap company is riding two trends: an economic recovery that has disproportionately rewarded affluent households that contribute the bulk of donations, and the popularity of fundraisers such as the "Ice Bucket Challenge" that are widely shared on social media. "Now with Facebook and digital fundraising, you need technological expertise, even if you're a smaller non-profit," said Eric Marshall, whose $2 billion Hodges Small Cap Fund (HDPSX.O) has been adding to its position in the company, currently worth $28.4 million, according to Thomson Reuters data.

Record giving to non-profits boosting U.S. software company Blackbaud - Yahoo Singapore Finance
 
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