driz
Member
February Consumer Reports mag. has a good article on this trend with numerous examples. Learned about this practice in a marketing class over 40 years ago. Raise the cost of something and customers complain i.e. buy another brand. Shrink amount you're getting and most people don't even notice.
Very true indeed. It's all good until the "Unwashed Masses" lose their cable feed to "My Name Is Earl" and run out of butts and have to downsize from Bud to Meisterbrau. Then someone is going to have to bring the National Guard back from the Sandbox.