Sturm, Ruger and Company (
RGR) is headquartered in Southport, Connecticut and has factories in Prescott, Arizona and Newport, New Hampshire. Its stock trades on the New York Stock Exchange. In terms of market capitalization, Ruger is larger than Smith and Wesson - $736 million versus $309 million - but has about $100 million less in annual gross revenues. Ruger has been doing well and is on track to become the first firearms manufacturer to sell one million firearms in a one year period. The stock has also been doing well. Over the last two years, Ruger's stock price has risen 250% and it closed around $45 per share today.
Smith and Wesson Holding Company (
SWHC) is headquartered in Springfield, Massachusetts. They moved their Thompson Center manufacturing to Springfield from New Hampshire. Smith and Wesson also has non-firearms operations in Houlton, Maine and Franklin, Tennessee. The company is also a leading manufacturer of handcuffs and products through their Security Solutions division. Smith and Wesson has a smaller market cap than Ruger but has about $100 million more in annual revenues. However, when it comes to profitability, Ruger both has a higher profit margin and more profits than Smith and Wesson. The stock price of SWHC reflects this.
It has had a huge runup lately and is now trading at $9.88 a share. Not sure where it is headed from here.
See
No Lawyers - Only Guns and Money: Investing In Guns And Ammo for more info about ammo makers Olin (Winchester and Western Cartridge) , and
Alliant Technologies (
ATK) , maker of Federal and CCI ammo.